Keyword Elite is an awesome tool because even a greenhorn webmaster can get a top listing in Google / Yahoo / MSN. More than that it is very practical when working with Google Adwords because it will tell you how much you have to pay to get to the top and earn significant money.
There are 5 different project types you can run:
1. Analyze Pay Per Click Listings
Within this project you can retrieve data from Google, Yahoo, Miva, Enhance. You can also include data from Keyword Discovery or Wordtracker if you are subscribed to these services and if the Yahoo (formerly Overture) results do not satisfy your requirements.
When the research is done you will get information on competition results (R), search volume (S),
KEI, R/S ratio, number of PPC campaigns in the Google, Yahoo, Miva, Enhance networks with their pertinent costs per click. You will also be able to diagnose your competing URLs if you choose to.
2. Create keyword Lists with up to 10000 keywords
This is pretty much self-explanatory but I recommend to limit your search to the number of keywords that you can handle and to those that follow your common sense. You are also well advised to use the editing tab to clear the keywords from anything you don't want.
3. Select A Keyword List
Eliminate the money wasting keywords for your niche. This feature claims to give you acces to over 40.000 ready-made lists on all kinds of subjects. I doubt that this does the trick for niches that get tighter every day but I also have to admit that I have not used this feature often enough
4. Analyze Keyword Competition
Keyword Elite will show you which websites (and in particular how many) use which keywords. This is particularly useful for your analysis because you get an idea how stiff the competition is in a given niche. Take the top 10 sites for the top 20 keyword (s) phrases and –alas- it won´t take long before you know the search volumes, your competing websites and their page ranks and where the keyword is positioned ( H1 tags, title tags, first 20 words etc). A number of other criteria you may want to consider such as Alexa rank and number of backlinks is also accessible.
5. Spy on Adwords Competition
With this feature you will find out which keywords are used by your competitors within a certain period of time. You will have to enter your competitors´ websites (no import function unfortunately !) and Keyword Elite will check if your competitors are advertising on Google and tell you the ad details.
On the whole I like Project 4 to quicky evaluate a niche, set up a 1 page review or directly promote an affiliate program I am convinced of, advertise on Google and see how it´s climbing in the Google charts. I do this before spending any money and time on fancy artwork or design.
On the pro side:
The Four Projects are rather isolated projects. A continuous workflow e.g. between Project 1 and 4 and 2 respectively would be very useful for PPC advertisers in order to reduce the adwords testing phase as much as possible.
As for Project 5 my experience also with other programs (such as Adspy Pro and Undercover Profits) is that the assumption “The longer the ad is published the more successful it must be” does not reflect Adwords reality sufficiently. Sure the time an ad is alive will be closely monitored by professional advertising agencies and other professionals but but I doubt that the normal user will control his ads tightly and regularly. Maybe he will do so after a month or so when he is taken by an unpleasant surprise by Google´s Adwords Invoice. And these guys I can tell you won´t show any "mercy".
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